WHY Spark? The connected moment of truth Connected Moment of Truth Brand consistency across all pre + post purchase interactions www.sparkbrighterthinking.com Promotion Systems Pre-Purchase Retail Packaging Zero moment of truth Online pre purchase research First moment of truth Instore product engagement Out of home print Press ads Video On-line Mobile Visualisation (AR/VR/MR) POS Merchandising Signage The consumer value chain Primary packaging Secondary packaging Gifting