WHY Spark?
The connected moment of truth
Connected Moment of Truth
Brand consistency across all pre + post purchase interactions
www.sparkbrighterthinking.com
Promotion
Systems
Pre-Purchase
Retail
Packaging
Zero moment of truth
Online pre purchase research
First moment of truth
Instore product engagement
Out of home print
Press ads
Video
On-line
Mobile
Visualisation (AR/VR/MR)
POS
Merchandising
Signage
The consumer value chain
Primary packaging
Secondary packaging
Gifting